What Makes Advertising Effective Essay Example | Topics and Well Written Essays - 1750 words

What Makes Advertising Effective - Essay Example To make the mind of the customer orient towards the product and importantly entice, push them or even ‘seduce’ them to make the buying decision, advertising plays a key role. To achieve that for an organization, the entire marketing department in association with other departments will initiate various marketing strategies. Among the many marketing strategies, advertising occupies a prominent role. â€Å"Advertising plays a very important role in the marketing process. It increases the consumption of a particular product or service and reinforces the image of the brands, by continuously raising awareness† (Blurt It). For a successful marketing strategies and importantly to come up with effective advertising campaigns, it is of great importance to first find out and focus on the mental state and the resultant behaviors that will be shown by the prospective customers before they makes the crucial buying decision. So, one of the key aspects of coming up with an effec tive advertising campaign is understanding these mindsets of the customers. Then, the other key aspects will be the creativity, shock factors and other enticing factors featured in the advertisements. Among these factors, one of the key factors that make advertising not only a roaring success and also makes an in-depth impact on the customers is the emotion aspects featured in the advertisements. So, this paper will discuss the aspects that makes advertising an effective at the same time a successful one, particularly how the incorporation of emotional elements can make the advertisements optimally effective. Advertising is a way of attempting to persuade the audience in order to purchase a certain product or service. It is a way of communicating in order to encourage the audience to continue using or buy a new product or service. It can be a way of informing or reassuring the employees or shareholders of a certain company that it is still feasible and thriving. Advertisers use the mass media including newspapers, television, radio, magazines, or posters in order to reach the intended audience. New ways of advertising include the use of mails, websites, and text messages. â€Å"Advertisements appear in many various forms and across all media (new and traditional). They are, basically, short messages inserted into the flow of a broadcast programme, or in a magazine or newspaper.† (MacRury 2009). The pattern of the advertisements will differ according to the purposes and the product or service, which has to be advertised. However, there is a common pattern. This was also pointed out by MacRury (2009) who state Advertisements â€Å"invite the audience to consider the advertising proposition (for 30 seconds during the 'break', or as their eyes drift over a story feature towards a half-page photograph) — a commercial 'interlude' to the main media communication — and against the flow of other advertising communications†. One of the basic aspects which will make the advertisements effective is, understanding the targeted customers’ background, particularly the cultural aspects and come up with in ad campaign. Studies â€Å"have prioritised the psychological, social and cultural contexts within which consumers relate to commercial information and the roles that marketing media play in their lives† (Aitken, Gray and Lawson 2008). As per these studies, people get influenced by marketing strategies based on their cultural background and hence the consumer is actually the focal point of an advertisement and not the advertisement itself per se. Effective advertisi

Left side right side Essay Example | Topics and Well Written Essays - 1500 words

Left side right side - Essay Example I discovered that the political system was an important party of society. Because of the multi-party system, the average person on the street can fight for and protect their basic human rights. On the other hand, living under a political system where one party dominates can be tough. The people’s rights are not respected because the party controls everything. The Internet has become a vital part of the younger generation. Nowadays, corruption cases can be exposed by the Internet and sent around the world. The Internet is the gateway for the proclamation of truth. One great example is the story commonly known as â€Å"My father is Li Gang.† Li Ai is the son of Li Gang. One day, when Li Ai was driving his flash car, he crashed into a small girl and killed her. There were some people who knew what he had done. However, Li Ai said â€Å"my father is Li Gang, the head of the police. I will be fine.† I believed what he said because no one would find out about it. But, the Internet is the perfect tool to help publicize issues like this. If we did not have the Internet, would we have even found out about this story? A scarier thought is how many people get away with actions like this because they are protected by powerful people? The root of all our social problems is our political system. A one party state often contains many weak points. As I have lived in a one party state for 19 years, I really doubt if this system is the right way to go. I have spent the last two years studying in America and now really support a multi-party system. A multi-party system allows freedom of expression and considers human rights. Greater party representation means more competition, and more competition satisfies the people’s needs and wants. The people can freely choose to support the party that they think will benefit them the most. In the opposite way, a one party state can make decisions all by themselves. In